Like many websites, Beiersdorf automatically collects technical data when you visit and use our website. Cookies are used on our websites. Cookies are small units of data stored on the hard drive of your computer by your browser.
b. Cookies for use-based online advertising
We reserve the right to also use information that we have obtained through an analysis of the usage behaviour of visitors to our websites compiled from cookies to show you specific advertising for certain of our products on our own websites. We believe that you as the user will benefit from this because we show you advertising or content which, based on your user behaviour, we believe may match your interests, and you are therefore shown less randomly scattered advertising or certain content that might be of less interest to you.
c. Here is how you can prevent cookies from being stored on your hard drive and/or delete them
You can set your web browser in such a way that cookies are prevented from being saved to your hard drive and/or you are asked each time whether you are in agreement with cookies being enabled. You can also at any time delete cookies that have been enabled.
You can find out how all this works in detail from your browser’s operating manual. If you not allow cookies to be stored, this may lead to functional restrictions of our website. To learn more about cookies, please visit: http://www.allaboutcookies.org.
d. Cookies used by us
(1) Google Analytics
This website uses Google Analytics, a web analysis service of Google Inc. (“Google”). Google Analytics uses a specific form of “cookie,”i.e. text file, which is stored on your computer and enables an analysis of your use of the website. The information about your use of this website generated by the cookie is generally transmitted to a Google server in the USA and stored there. We would like to point out that Google Analytics has been expanded on this website to include the code “gat._anonymizeIp();” to ensure the anonymized recording of IP addresses (so-called IP masking). Due to the IP anonymization on this website, your IP address is shortened by Google. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there.
Google uses this information on our behalf to analyze your use of this website in order to compile reports on website activities and provide additional services related to website use and Internet use to the website operator. The IP address transmitted to Google Analytics by your browser is not consolidated with other data by Google. You can prevent the storage of cookies by making the proper setting using your browser software, see Section 5 c), above.
(2) Google AdWords
This website uses Google AdWords, an analysis service of Google, and conversion tracking, which is part of Google AdWords. This is how it works: When you click on an advertisement displayed by Google, Google AdWords stores a cookie for conversion tracking (a “conversion cookie”) on the hard drive of your computer. Such cookies lose their validity after 30 days and do not make it possible for you to be personally identified. Should you visit certain pages on our website, we and Google can recognize that you have clicked on the advertisement and were re-directed to this page.
The information obtained by way of the conversion cookies serves the purpose of generating statistics for AdWords customers who utilize conversion tracking. Through these statistics we find out the total number of users who have clicked on the advertisement displayed by Google and accessed a page with a conversion tracking tag.
We also use Google Analytics to analyze data from AdWords and any cookies from “DoubleClick”for statistical purposes. If you do not want this to be done, you can deactivate it with the Ad Preferences Manager https://www.google.ca/settings/u/0/ads?hl=en).
For further information on the terms and conditions of use and data privacy with regard to Google AdWords, please visit: http://www.google.ca/policies/technologies/ads/?hl=en.
(3) Google DoubleClick
We use the Google DoubleClick function on our websites in order to evaluate the use of the website and make it possible for us, Google and other advertisers who co-operate with DoubleClick to be able to present to you with user-relevant advertising. For this purpose, a cookie is installed on the hard drive of your computer. With the aid of such cookies, your browser is allocated an anonymous identification number, and information on the advertising shown in your browser and its being accessed is collected. The information generated by the cookie on your use of websites is usually transferred to a Google server in the USA and saved there. Based on the information collected, interest-related categories are allocated to your browser. These categories are used to display interest-related advertisements.
Besides changing your browser settings, you can also permanently deactivate the DoubleClick cookie with the aid of a browser plug-in. With the plug-in, your deactivation settings for this browser are retained, even if you delete all cookies. You can obtain the browser plug-in for permanent deactivation here.
By using our website, you agree to the DoubleClick cookie being inserted and thus usage data from you being collected, saved and used in the manner described above for the purpose specified.
(4) Google Campaign Manager
Your browser automatically establishes a direct connection to the Google server once visiting our website. We have no influence on the extent and the further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge: By integrating Campaign Manager, Google receives the information that you have called the corresponding part of our Internet presence or clicked on an advertisement from us. If you are registered with a Google service, Google may associate your visit with your account. Even if you are not registered with Google or have not logged in, it is possible that the providers may obtain and store your IP address.
In addition to that, Campaign Manager (e.g. DoubleClick Floodlight) cookies allow us to understand whether you complete certain actions on our website(s) after viewing one of our display/video ads on Google or other platforms through Campaign Manager or clicking through one (conversion tracking). Campaign Manager uses this cookie to understand the content with which you have interacted on our website(s) in order to be able to send you targeted advertising later.
Used Cookies: Type C. For further information, see Cookies Section 10.
Third party information: Google Dublin, Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001.
Transfer to third countries are possible. As an appropriate safeguard we have agreed on standard contractual clauses regarding such situation.
Further recipients: We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform, hosting, support and analysis service providers) in accordance with the required purposes (to perform ads). Platform/hosting providers will have access to personal data from a third country (countries outside of Canada). As an appropriate safeguard we have agreed on standard contractual clauses with these providers.
You can prevent participation in this tracking process in various ways: a) by setting your browser software accordingly (in particular by suppressing third-party cookies, you will not receive any ads from third-party providers); b) by deactivating the interest-based ads of the providers that are part of the “About Ads” self-regulation campaign via the link http://www.aboutads.info/choices. This setting is deleted when you delete your cookies; c) by permanently deactivating Firefox, Internet Explorer or Google Chrome in your browsers under the link http://www.google.com/settings/ads/plugin, d) by setting your cookie preferences accordingly (click here Cookie Settings-Page).
Cookie lifetime: up to 180 days after last interaction (this applies only to cookies which have been set by this website)
(5) Floodlight activities/ DV360
This website uses DV360's Floodlight Tag to measure the effectiveness of our advertising campaigns, to limit the frequency with which you are shown a particular ad, and to display only ads that are relevant to you and your interests. In particular, information about the ads you click on, as well as your previous user behavior on third party websites, is collected and stored. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. In addition, Google can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a Google ad and later calls up our website with the same browser and buys something there. The cookies do not contain any personal information such as email addresses, names or addresses.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google's server. Through the integration of the floodlight tag, Google receives the information that you have called up the corresponding part of our website or clicked on an advertisement from us.
In addition, the Floodlight Tags used allow us to understand whether you perform certain actions on our website after you have called up one of our display/video ads on another platform or clicked on it (conversion tracking). Google uses this cookie to understand the content you have interacted with on our websites in order to later send you targeted advertising.
Used Cookies: type C. More information can be found in the Cookies Section 10
We transfer the collected data to the relevant internal departments for processing and to other affiliated companies within the Beiersdorf Group or to external service providers, contract processors (e.g. platform management provider, analysis service provider) in accordance with the required purposes (ad campaign management). Main service provider is Google Ireland Ltd, Ireland. Platform/hosting providers will have access to personal data from a third country (countries outside of Canada). As an appropriate safeguard we have agreed on standard contractual clauses with these providers. More information on this topic is published.
You can prevent your participation in this tracking process in various ways: a) by setting your browser software accordingly, in particular by suppressing third-party cookies, you will not receive any ads from third-party providers; b) via installation of the from google provided plugin https://www.google.com/settings/ads/plugin c) by deactivating cookies from your browser under http://www.aboutads.info/choices d) by setting your cookie preferences accordingly (click here Cookie Settings-Page)
up to 180 days after last interaction (this applies only to cookies which have been set by this website)