Science and Testing

Coppertone: A trusted name in sun care

Coppertone is committed to providing consumers with innovative, quality and safe sun care products based on science, rigorous testing and high standards.

Coppertone has been providing trusted, quality sun protection for more than 73 years through continuous innovation:


Introduction of the first commercial sun care product U.S.


Coppertone pioneers an SPF system in the U.S., which later became the U.S. government and industry standard


Coppertone revolutionizes the way we apply sunscreen with spray sunscreen


Coppertone introduces a new form of sunscreen with Coppertone Whipped


At Coppertone, our products are backed by science, real-world testing, and clinically relevant data. Our strength comes from our vast experience in making sunscreen products that meet stringent standards.

  1. Testing, quality and safety methods that go above and beyond what's required
  2. Improving transparency, so consumers can feel confident about the sunscreen they purchase
  3. Innovation that continues to meet consumers’ changing expectations


Because we’re committed to quality, excellence, innovation and truth in labeling, our products must pass a rigorous scientific testing process – one that goes above and beyond what the FDA requires - before it’s on your favorite store shelf.

Sunscreen: Myth vs. Fact

MYTH: There is no proof that sunscreens lower the risk of most forms of skin cancer

FACT: Not only is this false, it is dangerous. When used regularly with other sun protection measures, a broad spectrum sunscreen with SPF 15 or higher can reduce the risk of skin cancer. Sun Protection measures include the following: 1) Limit time in the sun, especially from 10 a.m. - 2 p.m. and 2) Wear long-sleeve shirts, pants, hats, and sunglasses.

MYTH: Applying sunscreen once will get you through the entire day

FACT: As indicated on all Coppertone product labels, Coppertone should be reapplied at least every 2 hours, after 80 minutes of swimming or sweating and immediately after towel drying. Most people only apply 25-50% of the recommended amount.


MYTH: I don’t get a lot of sun

FACT: Incidental sun exposure is the kind of sun exposure that you may not be aware. It builds up over the years from brief everyday activities, such as dog walking and commuting. This accumulation over time can seriously damage your skin. One in five Americans will develop skin cancer during a lifetime. In addition, an estimated 90% of skin aging is caused by the sun.


3 Robinson, JK. Sun exposure, sun protection, and vitamin D. JAMA 2005; 294:1541-43

4 4 Taylor CR, Stern RS, Leyden JJ, Gilchrest BA. Photoaging/photodamage and photoprotection. J Am Acad Dermatol 1990; 22:1-15.

MYTH: My skin doesn’t burn

FACT: Sun damage occurs even when skin doesn’t turn red, and all skin types carry risk of skin cancer.

To learn more about why sunscreen is essential for every day, click here.